At this point, you need to make more specific decisions about managing the marketing intermediaries for Sonic’s first product. Formulate your ideas by answering the following questions.
• What types of retailers would be most appropriate for distributing Sonic’s smart phone? What are the advantages and disadvantages of selling through these types of retailers?
• What role should wholesalers play in Sonic’s distribution strategy? Why?
• What market-logistics issues must Sonic consider for the launch of its first smart phone?
Summarize your decisions about retailing, wholesaling, and logistics in the marketing plan you’ve been writing or in the Marketing Plan Pro software.