Boston Pizza has classically gone after dads and dudes, although recent campaigns started including more moms and
Question:
1. Use the bases of segmentation to describe Boston Pizza's sports bar target market.
2. Use the bases of segmentation to describe Boston Pizza's family dining target market.
3. Why has Boston Pizza shifted emphasis toward the sports bar segment?
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Step by Step Answer:
1 A general description of the target market might include Geographic Canadian suburbs ...View the full answer
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Related Book For 
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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