Question: Boston Pizza has classically gone after dads and dudes, although recent campaigns started including more moms and female fans. 1. Use the bases of segmentation

Boston Pizza has classically gone after "dads and dudes," although recent campaigns started including more moms and female fans.
1. Use the bases of segmentation to describe Boston Pizza's sports bar target market.
2. Use the bases of segmentation to describe Boston Pizza's family dining target market.
3. Why has Boston Pizza shifted emphasis toward the sports bar segment?

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