Briefly describe the four stages of the consumer decision-making process. Why is the first stage so vital
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Stage 1 Need Recognition x this stage is occurring when a consumer realizes that her or h...View the full answer
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Related Book For
Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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