Question: Can a global strategy that sustains 500 brands possibly be right? Discuss the proposition that Carlsberg should rationalise its facilities and focus on far fewer

Can a global strategy that sustains 500 brands possibly be right? Discuss the proposition that Carlsberg should rationalise its facilities and focus on far fewer brands?

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This is a real conundrum Certain global brands undeniably have a cachet that local brands do not The... View full answer

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