Despite this international strategy, Carlsberg is still only the fourth largest brewing group, much smaller than AB

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Despite this international strategy, Carlsberg is still only the fourth largest brewing group, much smaller than AB Inbev, which like others has grown dramatically through acquisitions and mergers. To what extent is Carlsberg a potential future acquisition target? How should it respond to a future bid?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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