Cathy is a sales manager at Branstorm, Inc., a computer software training company that sells Microsoft, Novell, Corel, and Open Office training, located in Lehi, Utah. Some of Cathy's responsibilities are to complete annual performance evaluations with all of her subordinates and create individual developmental plans for these employees based on their performance evaluations. Recently, Jay, an inside sales representative and Cathy's subordinate, finished his first year's performance evaluation with Cathy. Cathy's performance evaluation of Jay's key competencies and key results is as follows:
Performance Appraisal Form

Place yourself in Cathy's shoes, and use the above performance evaluation to develop an individual developmental plan for Jay. Use the information provided in the Chapter 8 to build up the content of the developmental plan.