Caught in a perfect storm of online retailing, downloadable e-books, low-cost mass merchandisers, a fragmented audience with

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Caught in a perfect storm of online retailing, downloadable e-books, low-cost mass merchandisers, a fragmented audience with multiple entertainment options, and the worst recession in memory, the giant Borders bookstore chain was forced to file for bankruptcy protection in 2011. Your task Download the Borders press release at realtimeupdates. com/bce6 (click on Student Assignments, and then Chapter 8, Page 218, Case 12). Review the information, and then write a 100- to 150-word summary of the bankruptcy announcement that could be posted on the company's Facebook page.

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