Cause-related sponsorship can be used to achieve very different objectives than those of sports-, arts- or media-related

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Cause-related sponsorship can be used to achieve very different objectives than those of sports-, arts- or media-related sponsorship. Discuss this notion and illustrate with examples.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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Cause-related sponsorship can be used to achieve very different objectives than those of sports-, arts- or media-related

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Marketing Communications Management Analysis Planning Implementation

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