Visit the Web site for a large company such as General Mills, Kraft Foods, Ford, Sony, or

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Visit the Web site for a large company such as General Mills, Kraft Foods, Ford, Sony, or Wal-Mart. Look for ways the firm practices differentiated marketing. How do you think this approach benefits the firm?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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Visit the Web site for a large company such as General Mills, Kraft Foods, Ford, Sony, or

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Contemporary Marketing

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