Companies sometimes use athletes with a negative reputation or image as a spokesperson in their advertisements. What
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Companies might use a controversial figure for a number of reasons First of all he or she cuts throu...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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