Evaluate the argument that humorous messages may wear out faster than other types of advertising appeals. Do

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Evaluate the argument that humorous messages may wear out faster than other types of advertising appeals. Do you agree or disagree with this position?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:30 AM

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Evaluate the argument that humorous messages may wear out faster than other types of advertising appeals. Do

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Commercial wear out refers to the tendency of a message to lose its effectiveness when it is seen re...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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