Compare and contrast direct and indirect marketing channels and discuss the types of flows in a distribution

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Compare and contrast direct and indirect marketing channels and discuss the types of flows in a distribution channel.

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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