Compare and contrast geographic and product structures for international companies.

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International Business The Challenge of Global Competition

ISBN: 978-0077606121

13th edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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Question Posted: Mar 04, 2016 07:50 AM

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Compare and contrast geographic and product structures for international companies.

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Geographic structures bring marketing issues such as distribution ...View the full answer

International Business The Challenge of Global Competition

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