Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:43 AM

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Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.

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Online purchasing often called eprocurement gives buyers access to new suppliers lowers purchasing costs and hastens order processing and delivery In ...View the full answer

Principles of Marketing

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