When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn't the

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When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn't the focus of marketing be to acquire as many customers as possible?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:42 AM

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When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn't the

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In the broadest sense customer relationship management is the process of building and maintaining pr...View the full answer

Marketing An Introduction

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