Compute a composite scale for the 5 SQ items and the 4 VAL items. Compute a coefficient

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Compute a composite scale for the 5 SQ items and the 4 VAL items. Compute a coefficient alpha for each of the resulting service quality and value scales.
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Business Research Methods

ISBN: 978-1111826925

9th edition

Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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