Question: Compute a composite scale for the 5 SQ items and the 4 VAL items. Compute a coefficient alpha for each of the resulting service quality

Compute a composite scale for the 5 SQ items and the 4 VAL items. Compute a coefficient alpha for each of the resulting service quality and value scales.

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The composites SQT and VALT respectively can be created with a formula in Exc... View full answer

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