Perform an appropriate test of each research question RQ1, RQ2, RQ3, RQ4, and RQ5. 1. Do patrons
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1. Do patrons who use a mobile phone navigation app report higher service quality and have an improved experience relative to those who do not?
2. Do patrons who use the mobile phone app have a greater likelihood of upgrading to a season pass?
3. Do patrons who use a coupon report more positive price perceptions?
4. Do patrons who use the mobile phone app have a greater likelihood of upgrading to a season pass?
5. What factors contribute to improved value perceptions?
Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...
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Business Research Methods
ISBN: 978-1111826925
9th edition
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
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