Question: Conduct the following analysis on the Nike data given in Internet and Computer Exercises 1 of Chapter 15. Consider only the following variables: awareness, attitude,

Conduct the following analysis on the Nike data given in Internet and Computer Exercises 1 of Chapter 15. Consider only the following variables: awareness, attitude, preference, intention, and loyalty toward Nike.
a. Analyze this data using principal components analysis, using the varimax rotation procedure.
b. Interpret the factors extracted.
c. Calculate factor scores for each respondent.
d. If surrogate variables were to be selected, which ones would you select?
e. Examine the model fit.
f. Analyze the data using common factor analysis, and answer questions b through e again.

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