Question: Conduct the following analyses for the Nike data given in Internet and Computer Exercise 1 of Chapter 15. Calculate the simple correlations between awareness, attitude,

  1. Conduct the following analyses for the Nike data given in Internet and Computer Exercise 1 of Chapter 15.
    1. Calculate the simple correlations between awareness, attitude, preference, intention, and loyalty toward Nike and interpret the results.
    2. Run a bivariate regression with loyalty as the dependent variable and intention as the independent variable. Interpret the results.
    3. Run a multiple regression with loyalty as the dependent variable and awareness, attitude, preference, and intention as the independent variables. Interpret the results. Compare the coefficients for intention obtained in bivariate and multiple regressions.
Conduct the following analyses for the Nike data given in Internet andComputer Exercise 1 of Chapter 15.Calculate the simple correlations between awareness, attitude,

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