Question: Consider another Philips innovation, the Lumea IPL (intense pulsed light) method of unwanted hair removal. Philips launched Lumea after six years of clinical studies and

Consider another Philips’ innovation, the Lumea IPL (intense pulsed light) method of unwanted hair removal. Philips launched Lumea after six years of clinical studies and trials. It retails for £400, at least ten times the price of other popular methods of depilation. How consistent is this product with Philip’s declared mission? Rehearse the arguments one would use to champion its commercial development. Then rehearse the counter-arguments. Which do you find more persuasive and why?

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The Lumea depilator is different Potential concerns over health and safety evidently required Philips to conduct extensive clinical trials before laun... View full answer

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