Consider sales promotions beyond the usual tactical level and discuss strategic possibilities. Discuss how this can be

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Consider sales promotions beyond the usual tactical level and discuss strategic possibilities. Discuss how this can be part of an integrated campaign.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Consider sales promotions beyond the usual tactical level and discuss strategic possibilities. Discuss how this can be

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It should be recognized that sales promotions are largely viewed ...View the full answer

Marketing Communications Management Analysis Planning Implementation

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