Consider some of the consumer behaviour topics from Chapter 6. How might you apply them to business-to-business
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From Chapter 6 we have learned that consumer behaviour is influenced by cultural factors social fact...View the full answer
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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