1. What would be some differences in your company trying to sell to another business versus to...

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1. What would be some differences in your company trying to sell to another business versus to the government?
2. MERX claims to have levelled the playing field in that business of any size have equal access to information on contracting opportunities with the Government of
Canada. Is this website helping or hindering the government and Canadian businesses?
3. Are there situations when a government contract could be undesirable?
4. What are some ethical challenges that could arise from pursuing a government contract?
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Related Book For  book-img-for-question

Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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