Consider the Rolex watch, which has a retail price range starting at about $4,000 for a stainless

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Consider the Rolex watch, which has a retail price range starting at about $4,000 for a stainless steel model to thousands of dollars for a solid gold model. How might the Rolex company use geodemographic clustering in its marketing efforts?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:55 AM

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Consider the Rolex watch, which has a retail price range starting at about $4,000 for a stainless

Question:

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First Rolex should identify the socioeconomic characteristics of the buyers of its ...View the full answer

Consumer Behavior

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