Question: Consider the Rolex watch, which has a retail price range starting at about 2,000 for a stainless-steel model to thousands of euros for a solid

Consider the Rolex watch, which has a retail price range starting at about €2,000 for a stainless-steel model to thousands of euros for a solid gold model. How might the Rolex company use knowledge of lifestyle differences between social classes in its marketing efforts?

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