Question: Consider the various marketing misconceptions introduced in this chapter. a. Pick any two of the misconceptions and develop a specific example of each from your

Consider the various marketing misconceptions introduced in this chapter.
a. Pick any two of the misconceptions and develop a specific example of each from your own experience with firms and brands.
b. How will it be beneficial for a new marketing manager to understand the misconceptions that exist about marketing?

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a Catchy and entertaining advertisements or perhaps the opposite incessant and boring ... View full answer

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