Construct a perceptual map for the following products or services: (a) Business schools in your state or
Question:
(a) Business schools in your state or region,
(b) Software packages,
(c) Video rental stores.
Label the axes with the dimensions you feel are most relevant. Explain how perceptual maps are used.
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Related Book For
Operations Management Creating Value Along the Supply Chain
ISBN: 978-0470525906
7th Edition
Authors: Roberta S. Russell, Bernard W. Taylor
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