Question: Construct a perceptual map for the following products or services: (a) Business schools in your state or region, (b) Software packages, (c) Video rental stores.

Construct a perceptual map for the following products or services:
(a) Business schools in your state or region,
(b) Software packages,
(c) Video rental stores.
Label the axes with the dimensions you feel are most relevant. Explain how perceptual maps are used.

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