Question: Consumers occasionally find television commercials to be humorous and enjoyable. Some advertising pundits claim that such commercials may capture attention but are frequently ineffective in

Consumers occasionally find television commercials to be humorous and enjoyable. Some advertising pundits claim that such commercials may capture attention but are frequently ineffective in selling products. What is your viewpoint on this issue? Justify your position.

Step by Step Solution

★★★★★

3.43 Rating (159 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

The important point for students to emphasize in responding to this question is that the presentatio... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

512-B-M-A (406).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

What is your viewpoint about measuring creativity? Do you believe it is more constructive or damaging to organizational innovation? Support your opinions.

Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour.

In emerging markets such as India, consumers shop far more frequently than in most Western countriesoften on a daily basis. As a result, consumers there have many more chances to switch brands. What...

Consumers occasionally find television commercials humorous and enjoyable. Some advertising pundits claim that such commercials may capture attention but are frequently ineffective in selling...

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Media Planning for Advertising Campaigns Media selection is critical to advertising success. right audience through the correct media. There are several other reasons why the media are an essential...

Give your opinion. and give me proper explanation. After reading the attached article, please write a paragraph as article summary and then respond to the following questions: Are there other ways of...

Give your opinion. and give me proper explanation . After reading the attached article, please write a paragraph as article summary and then respond to the following questions: Are there other ways...

Here is a use objective for a chemical analysis to be performed at a drinking water purification plant: "Data and results collected quarterly shall be used to determine whether the concentrations of...

In which of the following options, hormone is not matching with its source and function (a) Hormone- Glucocorticoids, Source-Adrenal cortex, Function-Produces anti-inflammatory reactions (b)...

5. A machine that is required for a period of five years can either be purchased or be leased. The associated costs are given below: Description Cost/value (Rs) Purchased Leased Purchase/lease cost...

Although the use of LIFO and FIFO under the perpetual system was not illus trated in this chapter, use the information for the Apen Corporation provided in Problem 13 and your own understanding of...

James Johnson, vice president of marketing for a major manufacturer of fiberglass home insulation aimed at the DIY market, was elated after reading an article in The Wall Street Journal about the...

Almost 80 percent of chief financial officers at the 100 largest retailers say that too much in ventory is the greatest risk factor to the viability of their businesses during recessionary periods....

Home Depot, Toys R Us, Staples, Best Buy and many other giant retailers (often referred to as category killers or big box retailers because of their dominance in particular merchandise categories and...

Q.No.2 (5 marks) Three independent projects, each of which requires a RS 5 million investment are being considered for investment purpose by Sona Tea Company. The cost of capital and estimated...

Recently, a nurse commented that when a patient calls the medical advice line claiming to have the flu, the chance that he or she truly has the flu (and not just a nasty cold) is only about 4%. Of...

A forward contract with a settlement date at time T is issued based on an underlying asset with a current market price of B. The annualised risk-free force of interest applying over the term of the...