Using the concepts of attractiveness, expertise, and trustworthiness, explain what makes Tiger Woods an effective or ineffective

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Using the concepts of attractiveness, expertise, and trustworthiness, explain what makes Tiger Woods an effective or ineffective endorser. Do the same for LeBron James, Alex Rodriguez, Aaron Rodgers, Derek Jeter, David Beckham, and Maria Sharapova.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:42 AM

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Using the concepts of attractiveness, expertise, and trustworthiness, explain what makes Tiger Woods an effective or ineffective

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Tiger Woods is a superstar athlete x perhaps the greatest golfer in hi...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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