Currently, your European company is evaluating its standing in the fast-growing emerging economies known as BRIC (Brazil,

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Currently, your European company is evaluating its standing in the fast-growing emerging economies known as BRIC (Brazil, Russia, India, and China). Based on your evaluation of the cost of living in each country, the company may reconfigure some of its operations to increase profitability.
Your company's manufacturing facilities are located in Beijing, China; Mumbai, India; São Paulo, Brazil; and St. Petersburg, Russia. How much could be saved if the company were to consolidate into one BRIC location that has the lowest cost of living?

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Global Business

ISBN: 978-1133485933

3rd edition

Authors: Mike W. Peng

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