Deceptive advertising hurts consumers and competitors alike, and the Federal Trade Commission has stepped up efforts to

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Deceptive advertising hurts consumers and competitors alike, and the Federal Trade Commission has stepped up efforts to combat this practice. Discuss a recent example of deceptive advertising investigated by the FTC and one investigated by the self-regulatory body, the National Advertising Division (NAD).
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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