Find other examples of how retailers are using digital technologies, such as digital signage and mobile technologies, to better serve customers.
Mirror, mirror on the wall, who’s the fairest of them all?” This is no fairy tale feature anymore and can be found online or at a retailer near you. EZFace, a virtual mirror using augmented reality, is changing the cosmetics aisle in some Walmart stores. A shopper stands in front of the magical mirror, swipes the bar code of the cosmetic she is interested in, and virtually tries it on without opening the package. No more regrets about buying the wrong shade of lipstick! Self-service retailers are interested in this technology because it can reduce damaged inventory from consumers opening a package and then not buying it. This is just one of the interactive digital technologies that retailers are experimenting with; keep an eye out for many more!