Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if

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Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn’t matter.

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:06 AM

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Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if

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I contradict this statement personally I think implementation is more important By the time we devel...View the full answer

Marketing Strategy

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