Question: Defend or oppose the statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesnt matter.

Defend or oppose the statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesnt matter.

This assignment should be between 500-2500 words (excluding references, charts, graphs, etc.) with the focus being on quality content and reasoned arguments. As the rubric on the following page will show, support for the main components of the question are as important as the main components themselves.

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