Describe a hypothetical new product that will be introduced into at least one market outside the U.S. Describe the product, name the country, discuss whether product modifications are needed and the sorts of marketing communications that fit the product and the market context. What sort of multinational strategy does this represent? Evaluate whether these sorts of marketing communications, product modifications, and strategy are appropriate.
International product launch calls for the ability to understand and appreciate cultural differences, operational similarities, and business opportunities in order to meet global objectives. How can a manager effectively launch or introduce a new product market outside the U.S? What is an international product launch? How do you engage in global marking? What are some of uncertainties associated with cultural differences in a country like Japan or South Korea? As always, provide clear, concise, focused and well-documented responses and respond to at least two posts by colleagues.