Describe market leaders and the actions they can take to maintain that position.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:47 AM

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Describe market leaders and the actions they can take to maintain that position.

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The leader has the largest market share and usually leads other firms in price changes newproduct in...View the full answer

Principles of Marketing

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