Describe the decisions marketing managers must make when developing an advertising program.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:46 AM

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Describe the decisions marketing managers must make when developing an advertising program.

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Marketing management must make four important decisions when developing an advertising program see Figure 151 setting advertising objectives setting t...View the full answer

Principles of Marketing

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