Question: 1)Explain the decisions marketing managers make when developing an advertising program. 2)Advertising should always aim to create immediate action. Do you agree? Explain your example

1)Explain the decisions marketing managers make when developing an advertising program.

2)Advertising should always aim to create immediate action. Do you agree? Explain your example

3)Name and describe the four sales compensation elements. What are the various compensation combinations, and how can they be used to achieve the company's marketing objectives?

4)To what extent have online and social media resources replaced salespersons?

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