Describe the leveraging strategy for enhancing brand equity. Take a brand of your choice and, with application
Question:
(a) Places,
(b) Things,
(c) People, and
(d) Other brands. Be specific.
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Related Book For
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
ISBN: 9781111580216
9th Edition
Authors: Terence Shimp, Craig Andrews
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