Describe the type of information contained in a company's customer database and how that information is used.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:47 AM

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Describe the type of information contained in a company's customer database and how that information is used.

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In consumer marketing the customer database might contain a customers geographic data address region ...View the full answer

Principles of Marketing

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