Despite the availability to purchase Facebook fans and Twitter followers, WestJet has earned the members of its

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Despite the availability to purchase Facebook fans and Twitter followers, WestJet has earned the members of its online community one at a time. Why would it resist taking such a shortcut toward building its membership?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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