Develop a marketing strategy based on VALS for: a) Starbucks b) Grand Canyon Kayak vacation c) Sirius
Question:
a) Starbucks
b) Grand Canyon Kayak vacation
c) Sirius satellite radio
d) Kawasaki Jet Ski
e) Triumph motorcycles
f) NBA
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Create a multiple of six groups and assign one of the product categories above ...View the full answer
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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