Does PRIZM make sense to you? What do you like or dislike about it? Is it really

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Does PRIZM make sense to you? What do you like or dislike about it? Is it really a measure of lifestyle?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:11 AM

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Does PRIZM make sense to you? What do you like or dislike about it? Is it really

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In general most will say yes The PRIZM system is based on demographic and consum...View the full answer

Consumer Behavior Building Marketing Strategy

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