Discuss how a customer decision-making tree can help a retailer define a category.

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Retail Category Management

ISBN: 978-0135152089

1st edition

Authors: Deborah C. Fowler, Ben K. Goh

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Question Posted: Dec 19, 2015 03:52 AM

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Discuss how a customer decision-making tree can help a retailer define a category.

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To determine the wants and needs of the customer retai...View the full answer

Retail Category Management

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