Discuss how brand building is changing as marketing moves from the consumer era to the relationship era.
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Discuss how brand building is changing as marketing moves from the consumer era to the relationship era. Find an example of a company that has made the transition to the relationship area and discuss how it has done so.
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Branding involves building and maintaining a favorable identity and image of the company andor its products or services in the mind of the customer It involves building and maintaining brand awareness ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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