What is meant by a customer contact or touch point? Choose a specific company or brand and
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What is meant by a customer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of contact points discussed in the chapter.
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Customer contact points are each and every opportunity the consumer has to see or hear about the com...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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