Discuss how insurance companies like Aflac and GEICO make their services more easily understood.

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Services Marketing Concepts, Strategies, & Cases

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Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:28 AM

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Discuss how insurance companies like Aflac and GEICO make their services more easily understood.

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Due to intangibility many service products are abstract and difficult for consume...View the full answer

Services Marketing Concepts, Strategies, & Cases

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