Question: Discuss how the digital revolution is impacting the way marketers plan and implement their integrated marketing communications programs. Identify three specific technological developments and discuss

Discuss how the digital revolution is impacting the way marketers plan and implement their integrated marketing communications programs. Identify three specific technological developments and discuss how each is impacting the IMC program of companies.

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As discussed in Digital and Social Media Perspective 11 there are many technological developments that are impacting IMC Cable and digital satellite systems have vastly expanded the number of channels ... View full answer

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Discuss how the digital revolution is impacting the ways marketers plan and implement their integrated marketing communications programs. Give examples

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