Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are
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Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are some of the ways marketers can use mobile marketing as part of their IMC program.
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The Mobile Marketing Association defines mobile marketing a set of practices that enables organizati...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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