Discuss product alternatives and the three marketing strategies: domestic market extension, multi domestic markets, and global market

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Discuss product alternatives and the three marketing strategies: domestic market extension, multi domestic markets, and global market strategies.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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Discuss product alternatives and the three marketing strategies: domestic market extension, multi domestic markets, and global market

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The marketer has at least three viable alternatives when entering a new market 1 Sel...View the full answer

International marketing

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